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If you’re getting objection after objection in your calls, you’re probably breaking the cardinal rule of VALUE! Objections normally happen because your prospect is not clear enough on how your service or product will resolve their problem. In other words, they haven’t quite yet seen the VALUE of your services.
This is always the root of all objections. You know, when you find enough value in something you want, you’ll do anything you need in order to get it. You will find the money for it!
The key here is to increase the VALUE throughout your presentation so that it far exceeds the price of your service. Take a listen to Tiji in this video for ideas on how make this happen.
