To be a friend or not to be? We all want to be liked by our customers right? But how does this really affect your positioning with your prospects?
Think about it. How many of your friends buy from you? Friends don’t necessarily buy from each other. That’s why it’s important to position yourself as an expert vs a “friend.”
Tiji breaks it down for you in this video on how you can immediately position yourself as the “EXPERT” and get out of the “FRIEND ZONE!”