Although today I’m regarded as a top sales expert, the path I took to get here wasn’t easy. The year was 1999 and my wife was pregnant with our first child. At the time, I was working as a math instructor and was getting paid just enough to get by.

But with a new baby on the way, I knew I had to find a different income source in order to provide for my family the way I hoped but I didn’t have many options on the table. Then this happened…

I lived in Dallas and one day I got a call from the president of the company I worked for to inform me that I’d been chosen to head a new project they were launching in Houston.

We would have to relocate to a new city, but with the promise of a huge raise, I was fully on board. I can still remember the excitement on my wife’s face once I told her the news…. this was the first time something really good has happened for us and we really thought we’d be ok financially.

However, little did we know that everything was about to come down to a crashing halt.

Just after we signed a lease agreement to what was supposed to be our new home in Houston…just when we’d told all our friends and family that we were moving and separated with much of our belongings….I got a call from the president of the company with the heartbreaking message… “We no longer have the budget in place for the proposed project in Houston”.

In an instant, I found myself in a new city, with no job, and a new baby on the way. I was depressed, frustrated, and for the first time in my life, terrified.

Not left with many other options…

My journey into sales started out of a desperate need. I wanted to be in total control of my income and I knew that sales was the only profession that could provide me with that control, but I had no idea how to make consistent sales. I would try a bunch of different things hoping any of them would work. However, none of what I tried ever worked.

And with my wife pregnant with our first child, the pain of missing out on one sales opportunity after another just became greater. Each day I’d come home and give my wife the same old story….

“I was this close to making a big sale today….”
“I feel like we’re getting closer to a deal with….”

Lots of “excuses” but NOT enough “closing”.

My wife was supportive and she’d always tell me to keep my head up and “You’ll get the next one”. But as the sole provider for my family and sales being my only way to make an income I had to find a solution because we just couldn’t survive any longer on the measly sales results I was producing at the time.

I knew there had to be a better way out there and I wasn’t going to stop till I found it. After a dismal first few years in sales, struggling financially, not knowing where my next sale (and paycheck) was coming from, I embarked on a quest to learn from some of the top sales experts in the world….I read their books, went to their seminars, and even got one-on-one coaching. It wasn’t cheap, but I was committed to finally cracking the code to closing more sales. And it started to work (or I thought it did).

Little by little, my results started to improve. I was making more sales. And my income started to grow. Now that I’d started to have some success by following these so called “Expert” methods, I quickly realized I had a new problem (this is the kind of things most sales people don’t like talking about).

You see, when I first started studying these sales trainers, I was wet behind the ears and was desperately looking for a way to close more sales to keep the lights on at home and put food on the table for my family.

I’d never had any REAL training until I started to invest in my own education by seeking out TOP sales experts at the time. I took their advice to heart and started implementing their methodologies. They all taught pretty much the same things…

A few weeks into my so called “sabbatical,”, I ran into an audio recording by a guy named Earl Nightingale called the “Strangest Secret”.

This was an old recording, 40 or 50 years old…maybe even longer. I wasn’t sure what I’d get out of it but hey, I had time to kill and listening to this audio wasn’t going to be the worst thing I could be doing with my time.

That’s where I learned one of the most important success secrets of my life. That secret was….

Earl’s argument was the majority is always wrong because they copy each other without anyone ever asking “Is there a better way?”.

Just look around you…how many people do you know, how many companies have you’ve worked for, how many things do you see on a day to day basis that keeps you wondering…”What are they doing and isn’t there a better way?”

With that in mind, I decided to reemphasize my approach to selling. When I was a math instructor working with kids who had a hard time understanding math, I used the Socratic method of teaching. If you’re not familiar with this method, it’s simply a teaching strategy for fostering critical thinking that allows us to focus more on giving students questions, not answers. I would continually probe into the subject with questions and watch them come up with the right answers all on their own.

I knew this approach was effective as I’ve used it for years as an instructor….but could it have a dramatic impact in my sales presentations? After all, I knew what the so called “sales experts” were teaching me wasn’t working. I had to try a different approach and by doing so…

• I went from pushing people to buy to leading them to a decision
• I went from talking 80% of the time to listening 80% of the time
• I went from a product centric sales process to a client centric process
• I went from acting like a salesmen to becoming my clients’ trusted advisor

And with that came…

That was just the beginning. Over the years, I’ve refined and perfected the UnSelling System™ to the tune of….

Now this wasn’t traditional sales…I was working for a high-end merchant recovery at the time and was in charge of working with clients who had massive overdue balances on their big balance cards. Now don’t jump into an foolish conclusion by dismissing this new, powerful approach to selling because “your business is different” or “your clients are different”….just know that this has worked for….

• Digital Marketers
• Course Creators
• Coaches and Consultants
• Doctors, Lawyers, Accountants
• Sales Professionals, Service Providers & other Consultive Sellers in over 50 different industries

It’s actually 10x’s more effective when using this system to sell an actual product or a service versus trying to recoup money from people who for the most part didn’t have much interest in paying it back. People who could’ve easily filed bankruptcy…yet I was able to make it work there to the tune of 100+ Million Dollars. And I’ve sold another 50 Million Dollars in High Ticket since then!

The best part? We’re not talking about “band-aid” tactics like new ways to close or fancy phrases that everybody and their dogs are using.

That’s just incremental improvement that might allow you to increase your sales by a fraction -in the next quarter. Sure they’re helpful, but they’re not going to allow you to almost instantly double or triple your profits almost overnight.

You see, The UnSelling System™ is about experiencing quantum leaps in sales utilizing a system you’ve never experienced before. Never again worry or fear about another rejection as a result of the methods you’ll be learning inside of The UnSelling System™.

Not only that, this amazing system will:

• Increase your closing ratio and income, immediately, certainly, without necessarily needing to add to your sales opportunities (probably less)
• Attract and close infinitely more compliant, respectful and appreciative clients. Enjoy a totally unique status and competition-free position
• Be of far greater value IN MULTIPLE WAYS to the clients who welcome and accept you as their expert advisor/advocate.